Web Design - Have You Forgotten The Call To Action?
In writing there is a term called ‘passive voice’. In literature this is where the narrator tells the reader what is going on instead of allowing dialogue and event descriptions to SHOW the reader the events of the story. In the first case the reader is not very involved in the action of the story, but in the second scenario they are not only invited into the full body of the story, but they feel as if they are part of the action.
In web design you have to find a balance between simply showing your site visitor what you have to offer and being pushy in an effort to make a sale.
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